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Learning how to market yourself as a permanent makeup artist is very important for your success. In this article, we will discuss the importance of learning marketing and what you can do to market yourself.
What Is Marketing?
Marketing is an essential tool for any business, whether you are a permanent makeup artist or a large corporation. It involves the planning, research, and execution of strategies to promote products and services which help to increase sales and reach new customers. It is a way of communicating with potential customers and convincing them to purchase your product or service.
Digital marketing is currently the marketing medium of choice for almost every business. At its core, digital marketing is the process of attracting and engaging prospects, converting those leads into customers, and transforming buyers into raving fans. Don’t worry, it may sound complicated, but it will get easier the more you learn. Later in this blog, I will share with you something special that will help.
The Importance of Learning Marketing As A Permanent Makeup Artist
Why should you learn marketing, you may ask? You can be the permanent makeup artist in the world, but if no one knows about it then you will never make a sale.
Here are a few other reasons:
- To understand how to reach your new permanent makeup clients and build relationships with them.
- Learn how to identify online opportunities and optimize your marketing campaigns.
- To learn how to create effective messaging and content strategies.
- To create online marketing advertisements so that you can generate clients for your permanent makeup business.
- To be able to look at your results and make adjustments to improve your sales.
The 3 Questions to Answer in Marketing
- Whom do you serve?
- How do you articulate your value?
- How do you get customers?
Whom do you serve? Who is your perfect customer? Once you find this out things become a little easier. Now you can start worrying about how to create your messaging. Which brings us to the second question.
How do you articulate your value? How do you present your permanent makeup services to your potential clients to help them see your value? What is your value? The sooner you can answer that, the sooner you can start communication with your potential customers better?
How Do You Get Customers? When you know your value and how to communicate that value, the next step would be to acquire that perfect customer. But how do you find? That is where digital marketing comes. Where can you find your perfect audience, and what can you use to communicate with them?
If you can answer those questions, you will be farther ahead than most permanent makeup artists.
How To Market Yourself As A Permanent Makeup Artist
Marketing yourself as a permanent makeup artist requires a combination of creativity, marketing, and some technical knowledge. However, before the marketing starts you want to create for yourself a website, social media clients, and gather some photos to use. After creating your various platforms, the next best option is to start running paid advertising on the social media platforms you use. This will allow you to pick out your audience and show them your value through your advertisement. Even if you don’t have a big following, these ads can get you new clients.
Right now Facebook/Instagram, google, and YouTube are some of the most popular advertising sites online. However, to get started there is a learning curve. You will need to learn some technical knowledge to make it happen. Like I said before marketing yourself isn’t as hard as you think if you are using the right tools and resources it all gets easier
Where To Start When Learning About Marketing As A Permanent Makeup Artist?
There are so many different places online where you can learn how to market a business. You can buy courses, watch YouTube videos, or even just read various articles all day. But it can take a lot of time and effort to gather all the information you made need. That is why the Advanced PMU Team has created a membership where you can find step-by-step guides on how to execute various marketing tasks. The best part is the guides are so easy to follow you can give it to your assistant, friend, cousin, etc to do it for you if you really don’t want to deal with it.
Whether you do it, or someone else does. Having a online presence is essential. You can check out our membership here!
What's inside this membership?
- Step-By-Step Marketing Guides (updated monthly)
- Marketing Recipes (How to combine the guides)
- Social Media Templates
- PMU Stock Photos
- Journals and Business Planners
- AI Forms To Help With Content (Coming This Month)
- Marketing E-Books (Coming Soon)
- Special Services (coming soon)
- Stock Videos (coming soon)
- More future updates in the works
Conclusion
Learning how to market yourself as a permanent makeup artist is just like any other business. You have to know what your clients want, where to find them, how to show them your message. Instead of hiring an expensive agency to figure out the how, you can do it yourself by joining the Advanced PMU Membership where you will find step-by-step marketing guides and more.